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We are comprised of a collection of award-winning digital marketing companies.
We partner with management teams that demonstrate significant go-forward commitment to their business and seek to execute an accelerated growth strategy alongside them.
We intentionally manage a concentrated portfolio focusing on the fragmented industry of digital marketing and MarTech; an industry we believe to be primed for massive growth and scalability, particularly within M&A. We predominately target agencies specializing in modern services such as social media, media buying, creative, consulting, SEO, email marketing, and more allowing us to dedicate more time and resources to each investment and partnership.
Our objectives for each initial transaction:
Social Media Agency
Rossman Media, founded in 2017 by Alex Rossman, is an award-winning social media agency built for the now. Named # 1 Social Media Agency by Clutch.co in 2022, Rossman Media specializes in social media management, paid media, influencer marketing and content creation.
Creative Real Estate
Rossman Studios was founded out of necessity to support Rossman Media's increasing demand for content creation. The thesis of the company has since expanded to include the purchase of real estate to further enable Rossman's growing creative division. Rossman Studios also serves as a short-term rental for local and regional creators.
📍 Lake Oswego, Oregon
Influencer Talent Agency
Rossman Talent is a portfolio of hand-selected creators, models, and actors that specialize in user generated content (UGC) to support our group's clientele.
Fractional CMO Agency
Hook & Blade, founded by Mark Teague and Andy Morris, is an outsourced CMO model serving a predominately B2B clientele. Hook & Blade's business model focuses on every step of the customer journey; awareness, interest, conversion, and lifetime value.
Social Media Agency
Davies+Dixon, founded by Kelsey Dixon and Makenzie Davies, is a women-owned digital marketing agency based out of Seattle, Washington with a focus on social media, serving a predominately venture-backed clientele.
Media Buying / Full-Service Agency
Brand Story Experts, founded by Kelly Keenan and Samantha Bruno, is a 16 year-old full-service media company with a focus on brand story telling through media and creative.
Operated by a group of strategic disruptors
Our strategy is to roll-up modern specialized digital marketing agencies that meet our investment criteria. We acquire 80% - 100% of each agency's assets for a 2-4x EBITDA multiple and plan to exit the group for a 7x+ EBITDA multiple to a lower-middle market private equity firm, competitor, or family office.
We structure every deal with low cash-at-close to desrisk the transaction from the onset and build-in an earn-out, interest-only promissory note and/or deferred cash payments to the backend usually over a 2-4 year period.
3 Year Historicals + 2023 ProForma:
We have a proprietary prospecting system that enables us to identify strong off-market transactions at scale. We are currently fielding 10-15 opportunities at any given time.
Rossman Media Group, LLC